After my talk at WordCamp US on publishing in 10 minutes per day, an attendee approached me and said, “I realized during your talk that I do most of the things you spoke about. But I do them on my phone while I’m rocking my baby, after she’s gone to sleep and I have those few minutes of quiet.”
I loved that he sneaks in writing time in the best way he can fit it into his life: with his sleeping baby in his arms, on a phone because that’s the way he can make it work.
He inspired me. I am writing this on my phone, from the bleachers at the pool on a Friday night while our daughter’s swim team practices below.
I’ve never written like this before. My husband would tease me because I’m a single-finger texter, and I’m super slow. Typing this is no different. It pains him to watch me type on a phone, much the same way watching someone hunt and peck on a keyboard pains me. But he’s not here, so I can type slowly and painfully.
It’s funny being stripped down like this, to only using the WordPress app on the phone. It’s making me realize how distractable I am on a laptop. In the paragraph above, I would have searched the thesaurus for a synonym for “pain” so I wouldn’t repeat the word so many times. But that’s too much trouble on a phone, switching apps and whatnot, so all the pains stay.
This may not be the most brilliant thing I’ve ever written, but I guess it’s always good to try something new. Krista Stevens has written before that the best camera is the one you have with you. We are moving into an era where I think we can say the same thing about blogging tools.
For those of you who missed it live, the video of my WordCamp US presentation, “Publish in 10 Minutes Per Day,” is now available. The transcript of the talk is here. Enjoy!
Pop tunes pump through the Christiansburg Aquatic Center — songs with catchy lyrics, strong beats, and lots of energy — our 10 year old daughter’s favorite kind of music. She has, against my will, made me love these songs. Justin Bieber? I get excited when his latest comes on the radio. Justin Bieber. Sigh.
The aquatic center is packed as tight as a professional sporting event, shoulder to shoulder, warm with the body heat of hundreds of humans packed into an enclosed space. The chlorine stings my eyes, and my coffee is making me hot. I can’t put it down for fear it will get kicked over.
We are rarely this crammed at the aquatic center. The air is thick with the crowding. It is as hard to breath as a 100% humidity day in summer, like I’m breathing through gauze that presses against my nostrils as I inhale, preventing a full stream of air to enter. Despite it being mid-December, the aqua water of the pool looks inviting.
At the next call for timers, I abandon my hard-won seat and move down to the pool deck. The air is open, and despite the pungent chlorine, I can breathe again.
Timing a swim meet can be a long and tiresome job — the noise is deafening between the continual, repetitive screech of the starting whistle and the raucous screaming of kids cheering for their teammates — but on deck, you’re in the thick of the action. I can’t see for the splashes on my glasses; my feet are cold from the drenching of my shoes and jeans after scores of furious dives off the block; and the noise is exhausting.
But. I am right here with all these kids — 7-year-olds in their first swim meet, looking to me with big round eyes to help them onto the starting block; 10-year-olds at the top of their age group who don’t need me — whose focus and dedication is more mature than many adults can muster; and our daughter, who is in my lane for one of her races, and who I hug, kiss, and holler for. She cuts 5 seconds off her 100 IM (Individual Medley) time, and I am right here with her, on deck, to celebrate.
I did it. I spoke at WordCamp US. All those rehearsals, all that planning — they paid off. When I got up on stage, I saw my teammates’ faces in the front row and in the way back, and then I looked around the rest of the room, to the faces of all these WordPress enthusiasts, and knew I was among friends. It wasn’t as scary anymore. In fact — dare I say it — I had fun.
I think I am hooked.
WordCamp US was an incredible experience. The halls of the Philadelphia Convention Center buzzed with the babble of nearly 2000 WordPress contributors and users. The energy was electric. The best part, though, was not just the excited energy — it was the happiness. Up and down the halls, people smiled and laughed. I spoke with a colleague’s mom who visited the first day, and she was in awe. “Everyone is smiling and kind and helpful, and everyone is so happy to be here.”
It’s true. I saw teeth everywhere as people told jokes, as eyes met across corridors, as friends from around the world hugged when they saw each other again for the first time in months. I experienced my own joy in all those instances, when my coworkers cheered as I took the stage, and when I finished my presentation without fainting or making a fool of myself.
But as proud as I was of my first presentation at a WordCamp, I have to say that my most joyous times came when I was staffing the Happiness Bar.
The Happiness Bar at a WordCamp is a place where attendees can bring their laptops (or legal pads) and get help with their WordPress questions. This is what I do every day over live chat in my job as a Happiness Engineer at Automattic — help people with WordPress.com questions — and sitting at a table where I could see a user’s smile, look at their site with them, point at things on my screen to illustrate what I’m explaining, and have a real life conversation was incredibly rewarding.
I was nervous at first because while I know WordPress.com, I am not as familiar with self-hosted installations of the WordPress software, and I feared I wouldn’t be able to help. But the Happiness Bar was so well-staffed, there was always someone nearby to help. And just like at work, and just like Open Source software, helping at the Happiness Bar was a team effort. If one of us didn’t know an answer, there was always someone close by to ask.
Most impactful, though, was that everyone was not just available to ask questions of, they were excited to jump in and help. Nobody gave dirty looks if you didn’t know an answer — instead they took it as an “Oooh, I get to teach about something I know!” moment.
I loved WordCamp. I loved speaking. I loved helping at the Happiness Bar. And I was honored to feel and contribute to the energy of the WordPress community — a community that has built the free, Open Source software that now powers 25% of the Web.
You’re an awesome blogger, right? You never run out of ideas, you work your full time job, exercise daily, manage your household, and still publish regularly on your blog. You post exciting content every day and can sustain your level of blogging forever and ever, amiright?
Yeah. Me neither.
Sad blogger.
Days go by, and then weeks. You think about how good posting would feel: to write, to publish, to get those likes and comments. But you don’t actually do anything about it. The longer your blog sits untouched, the more pressure you feel to make your next post AWESOME to make up for being a slacker. Which of course means you now have writer’s block, because really, who can write under the pressure of having to write something amazing? So you don’t post. Your visitors leave. Your views trickle down to zero. You feel like a terrible blogger and you go cry in a corner.
It doesn’t have to be this way.
I found a way to make time for your blog so that you can not only fit it into your life, but so that you have something to write about every time you put fingers to keyboard.
My name is Andrea Badgley and I’ve been blogging for four years on my personal site here at andreabadgley.com. When I first started my blog, I was a stay-at-home mom and published multiple times a week. I had a decent following, and was gaining more online friends every day.
But when I started working full time, I no longer had time or focus for my blog. I stopped publishing regularly. My views and followers dwindled. I felt bad about myself for neglecting the blog that I had not only grown to love, but that helped me find my career path with WordPress.com.
Blockers
Abandoning my blog was not okay with me. So I tried to figure out what was keeping me from blogging. I determined that I had two blockers:
Time
Topics
During my blogging drought, I’d think, I don’t have time for my blog anymore, or if I made time, I’d sit down with my pen and paper only to be blocked by, I don’t have anything interesting to say. So I came up with a way to make time, and I devised a tool that ensured I’d never run out of topics.
First, let’s talk about time.
Carve out 10 minutes per day
I was once a member of a group who met weekly to write together. We often did what’s called a free-write: we’d set a timer, write for 10 minutes without lifting our pens from the page, and when the timer dinged, we put our pens down and read what we wrote.
Timer
To make time in my life for blogging, I iterated on the idea of the free-write and decided to carve 10 minutes out of my day, every day, to write.
Ten minutes is so little. You can do it after a 6AM workout, when an early morning run has gotten your creative juices flowing. Or you can do it as soon as you wake, when you’re still in a dream state. Or you can do it on lunch, or with a cocktail. Or in bed when you realize, oh crap, I haven’t written yet today.
The main thing to remember is that ten minutes can be squeezed in anywhere in the day.
Pro-tip
Use an alarm to remind yourself to write
To really make this work, here’s a pro-tip: Create a trigger. Carve out a specific time of day and create a cue for your writing time so that you will make a habit of it. Set an alarm for when you want to write, and give yourself a reward for following through: a peaceful house in the early morning, or an afternoon cup of coffee to go with your writing time. Pairing a trigger, like an alarm, with a reward, like coffee, will help you build a habit of writing every day.
Keep topics on hand
The ten-minute write takes care of the time issue, but what about topics?
Prompt box
Again, I’ll turn to a writing group strategy. At our gatherings, we placed a silver engraved box filled with folded slips of paper in the middle of the table. At the beginning of each free write, one of us would pull a piece of paper from the box and read the words written on it aloud. We’d then write for ten minutes about whatever the prompt was.
This same strategy works for blogging. To create a prompt box, snip a sheet of paper into about 30 slips. On each slip, write a word or phrase that has meaning to you. Examples of some of mine are thunderstorms, rolling pins, and salt marshes. If you’re writing for a business site, you could seed your box with employee names, materials you use, or anything unique to your business or the way it operates.
Once you’ve written your prompts, fold the slips and place them in a box or some other vessel. Whenever you sit down to write, if you have nothing to say, pull a prompt out and start writing.
Timer + Prompt Box = Writing
To overcome writer’s block and start publishing again, pair the ten-minute free write with the prompt box. During the time you’ve carved out for your writing, grab your timer and your box. Pull a prompt, write for ten minutes, and when the timer dings, stop writing. That’s it.
Does this really work? What about editing?
Case study
The 10-minute write motto
In April 2015, I dedicated to publishing a 10-minute write every day for 30 days. Each morning, beginning March 31, I poured a cup of coffee before my work day started, pulled a slip of paper from my prompt box, started a timer, and wrote until the timer dinged. I did a quick scan for spelling and punctuation errors, tagged the post AprilDaily, then scheduled the post to publish the following morning.
The scheduling delay allowed me to do additional editing if I wanted to, but I rarely did. Why didn’t I edit? Because during that month, I learned to live by this creed:
Perfect is the enemy of Done.
Publishing this way is liberating. Some posts will bomb, but some posts will take off more than you can anticipate. It’s like shooting 100 frames to get the right photograph: every shot isn’t going to be brilliant, but each click of the shutter helps you improve and sets you up for when a prime moment arrives for you to capture it; because you’ve been practicing, and because you’re ready, you’ll capture it beautifully.
Using the prompt box and the timer, I published every day in the month of April. My blog no longer sat empty and neglected. Visitor climbed 26%, and views increased 45% over the previous month, from 3700 in March to 5400 views in April. My blog was active again, and readers loved the spontaneity of it. In fact, they got involved by sending me prompts. When I wrote from a reader’s prompt, I gave credit and linked back to their site, helping build community.
Giving yourself meaningful topics to write about and then carving out the time to write will get you not only practicing, but will get you publishing again. It will make your blog active and will bring visitors to your site.
Starting is the hardest part. Once you start, the writer’s block wall will begin to crumble. By making a habit of writing, and by making sure you always have topics on hand, you’ll be able to reduce that wall to a pile of rubble that you can easily kick out of your way.
Get writing
So how do you get started? Create a prompt box. Make a list of 20 things you love: moss, mountains, bacon, brioche. When you are out in the world, whether eavesdropping in a coffee shop or watching an acorn roll across the sidewalk, make notes of objects or scenes that strike you. Record a voice memo on your phone or ink these ideas on your hand if you have to so you can remember them. When you return home, add those mementos to your prompt box.
Then? Write.
Pro-tips
If you’re really worried about editing, set your timer for 7 minutes to give yourself 3 minutes for edits.
Write every day, but publish every other day. This will allow you to stockpile posts for when you are on vacation or for those days when you don’t want to share what you’ve written.
To mix it up for your readers, keep a handful of photos on hand. A compelling photograph with a well-written caption doesn’t require a long blog post and can take only minutes to craft.
AprilDaily posts, where I published a 10-minute write every day during the month of April
NovemberDaily posts, where I replicated the AprilDaily experiment and had similar results with increases in visitors and and views
If you have questions or decide to try publishing in 10 minutes per day, I’d love to hear about it. Let’s keep the conversation going with the hashtag #10minwri. Have fun!
Special thanks to my writing partners at The Joyful Quill for introducing me to the 10-minute-write, and to Luca Sartoni and GetSpeak.in for the tremendous support helping me prepare for this presentation.
This Friday, day after tomorrow, I will be among WordPress enthusiasts from around the world at the Philadelphia Convention Center, and I will deliver a lightning talk — a 10-minute presentation — titled Publish in 10 Minutes Per Day.
I am speaking at the inaugural WordCamp US, and it is my first WordCamp talk. To use a word coined by my friend and colleague Krista Stevens when she dove into live chat for the first time, I am terricited.
Earlier this week, thanks to a local webmaster and blogger who I met through my blog, I rehearsed in an auditorium on the Virginia Tech campus. Gloria Schoenholtz, photoblogger at Virginia Wildflowers, left a comment on my Trying not to freak out blog post (where I was freaking out about my talk) and she invited me to practice in the auditorium downstairs from her office. I took her up on the offer on Monday. I invited my local friend Dorothy, of Birch Nature, Gloria invited a Communications professor, and before you know it, I was in the zone, with an audience, presenting.
Gloria, Dorothy, and Lindsey provided valuable feedback that I wouldn’t have gotten from practicing alone in my office (come out from behind the podium, be myself, smile 🙂 ). After rehearsing with them, I am still terricited, but the scale has tipped so that I am now a tiny bit more excited than terrified.
If you are attending WordCamp US and are interested in building a regular publishing habit, I will be in the Kite & Key room of the Philadelphia Convention Center at 5:50 PM on Friday, December 4. There are still a handful of WordCamp US tickets available ($40 for both days), or if Philly is too far for you to travel to, Live Stream tickets are also available.
On Friday, I’ll post my talk here on Butterfly Mind. I invite you to use the hashtag #10minwri on social media to ask questions or to share your own adventures in publishing in 10-minutes per day. I can’t wait to see what you write.
